Entrepreneurs and investors from the real estate and natural resources industries gathered in New York City for the Family Office and Crowdfunding Conference presented by the Soho Loft Media Group. Jorge Newbery, founder and CEO of real estate crowdfunding platform American Homeowner Preservation (“AHP”) participated as a panelist at the conference, speaking on the topic of Family, Crowd and Real Estate: Innovations in Financing. Newbery’s company purchases pools of distressed mortgages at large discounts from banks utilizing capital raised from accredited investors on AHP’s crowdfunding platform.
The Innovations in Financing panel also featured William Skelley of iFunding, Jor Law of Verify Investor, Scott Purcell of FundAmerica, Markus Lampinen of Crowd Valley, and Bruce Lipnick of Asset Alliance. In addition to broad discussion of raising capital through crowdfunding, the panel touched on courting family offices, compliance concerns, branding, advertising and marketing to accredited investors. Newbery shared a story in which AHP purchased online adverting when AHP’s crowdfunding site was launched. “We don’t advertise anymore, at least paid advertising,” Newbery said. “We get a much better response from media, new stories, radio interviews, and other media. Investors don’t want to be sold to, they want to learn about you.”
Other panels at the conference included Investing in Energy: Online Syndications Strategies and Future Outlook and Market Trends. Attendees of the single-day conference were also able to participate in a pair of workshops before the Soho Loft’s Chairman David Drake delivered closing remarks. The conference took place at the legendary Players Club in NYC.
Newbery has participated in several conferences presented by the Soho Loft. “These conferences are great to learn and stay current with this rapidly-evolving market,” said Newbery. “Further, the networking opportunities are fantastic.”
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